EmJ Rose | Strategic Copywriter

EMAIL MARKETING

Personality-driven copy that’s unforgettable

right on the money


Whether it’s regulated fintech or playful pet brands, my email copy always starts with the fundamentals: a review of the business, brand and marketing strategies, along with any data. 


I don’t do assumptions or pigeonholes: I flex to your goals, using research and insight to craft compelling campaigns that deliver, no matter the industry. 


Scroll down for B2C Dog beds, B2B2C Fintech and B2BSaaS samples as well as example brief templates.

SaaS Industry: Fintech

Cold Outreach | Welcome Series | Brand Awareness


This B2B2C Fintech wanted to ‘unboring’ its brand identity and voice to make its messaging more compelling.


The term ‘unicorn employee’ was uncovered during audience research and used in the email subject preview and email copy as a ‘curiosity-driven’ hook and a mechanism to create a compelling and memorable story about the brand’s mission and values.


'Welcome to MyEva' 1 of 3

Introducing the brand | Positioning the reader as hero


'Welcome to MyEva' 2 of 3

Delivering the content 'teased' in the first email



OPERATIONS

I collated the intent data, uploaded the audience (Pardot), segmented and tagged the contacts, A/B tested the email subject headings and send times, analysed, circulated, and reported on the outcomes.


'Welcome to MyEva' 3 of 3


International Women’s Day email campaign

MY BRIEF TO THE DESIGNER



RETAIL: PET ACCESSORIES

This UK B2C2B sustainable dog accessories brand wanted an email nurture sequence capturing site visitors through an opt-in pop-up banner.


This campaign resulted in 38% increase in sales over 3 weeks, taking sales from £8000.00 to £11,040.



Retail: Pet Accessories


Email Micro Copy | Cognitive Bias A/B Testing