LET’S DISCUSS…
The Elephant In The Room
I'M A HUMAN COPYWRITER FIRST
with all the quirks, creativity and life experience that make my work relatable and effective.
I pair that with specialist training in creative sales copy and ongoing mentorship from six‑figure copywriters, so you get strategy‑led words, not generic AI fluff.
BUT WE ALL KNOW THAT
AI can’t replace the depth of human creativity that great copy needs, but it is brilliant for the “donkey work”. Using it well frees up more of my time for the nuanced, persuasive stuff that makes your brand shine.
No matter which tools I use behind the scenes, I review, rewrite and refine everything so it sounds like you, speaks to the right people, and earns its place in your sales and marketing.
SO WHAT DO I USE AI FOR?
✔️ Research
✔️ Brainstorming
✔️ Reformatting/reordering
✔️ Proofreading
✔️ TLDR copy (ie ’too long didn’t read’ summaries)
HERE’S HOW IT WORKS…
